July 31, 2015

A coterie of global experts and 4000 hours in development

In true BUBEN&ZORWEG style, it took an assembled coterie of 10 world-class craft, design and technology experts two years to create the AGARTOS – a showcase and watchwinder, which holds five watches and is crowned with its own open-dial tourbillon clock.

It was a project that would involve 4000 hours of development. That’s the equivalent of one person working over 8 hours a day for an entire two years, five days a week, 52 weeks a year.

Such dedication to perfection and innovation is not unusual at BUBEN&ZORWEG, a company that for 20 years has been designing and producing bespoke objects and interiors to exhibit watches, jewellery, art and collectibles in private residences, on yachts and in palaces round the world.

The AGARTOS, the tourbillon version is available in a limited edition of 25, brought together a team of specialists with expertise in subjects including wood, aluminium, composite materials, glass, leather, mechanical engineering and electronics.

BUBEN&ZORWEG’s AGARTOS has now been nominated for the 2015 German Design Award, the German Design Council’s annual prize honouring unique design from round the globe, in the Excellent Product Design category.

State of the art five axel CNC machines and 3D printing technology were used to create the fluid, masculine form and flawless finish of the AGARTOS. Its doors sweep open and closed in response to sensor technology, only when the person touching the AGARTOS knows where to slide their hands. A transponder can lock the AGARTOS securely. The high gloss metallic piano lacquer on the aluminium chassis of the AGARTOS is a version of the lacquer found on supercars. It took six months to refine the composition of the lacquer BUBEN&ZORWEG now calls ‘stardust’ and which has become the company’s signature lacquer. All sanding and polishing is conducted with meticulous precision and attention to detail, given that the AGARTOS is far smaller than a supercar.

One BUBEN&ZORWEG client in Singapore recently ordered a bespoke version of the AGARTOS asking for it to resemble the Iron Man cartoon character. BUBEN&ZORWEG’s design team promptly rose to the challenge.

“The AGARTOS is the emodiment of BUBEN&ZORWEG’s passion for design and innovation. A showcase for precious collectibles and a work of art in its own right, it might be enjoyed in a private study or dressing room. But more often than not, it is the centrepiece of a room and the focus of animated conversation,” says BUBEN&ZORWEG co-founder and director Christian Zorweg.


In 2015, BUBEN&ZORWEG celebrates two decades in the global luxury business.
From a luxury safe constructed to house a collection of up to 100 fine watches, which also serves as a humidor, bar, weather station and music system, to an elaborate Object of Time® watch wardrobe incorporating the latest watch winding technology, BUBEN&ZORWEG crea¬tions enable passionate watch lovers to savour and safeguard their most treasured possessions. BUBEN&ZORWEG also craft collectibles of their own, with a sought-after repertoire including magnificent limited edition tourbillon clocks crafted in the BUBEN&ZORWEG atelier d’horlogerie.

Best friends Harald Buben and Christian Zörweg first met in Austria at the tender age of 10. Walking back home from school together every day, they began to dream of travelling the world, and perhaps one day conquering it in their unique entrepreneurial style. Inspired by a trip to Australia in their teens, they began selling Australian opals to the jewellery trade while they were at university. While still students, they launched BUBEN&ZORWEG, specialising in luxuriously crafted watch winders, designed to encase and care for self-winding watches. In the year 2004 Daniel Zörweg, Christian‘s brother became a shareholder of the brand beeing in charge of the clock and watch atelier.

Today, BUBEN&ZORWEG is a burgeoning luxury empire with a manufactory in the heart of Germany’s engineering region near Stuttgart. With an accent on sleek, head-turning design and cutting edge technology, BUBEN&ZORWEG creates bespoke objects and interiors to show¬case watches, jewellery and collectibles in private residences, on yachts and in palaces round the world, in contemporary, traditional and royal settings.

With 7 standalone boutiques and over 25 in-shop boutiques, the company is present in over 100 countries. BUBEN&ZORWEG has collaborated with Aston Martin, counts heads of state, royals, athletes and Hollywood stars amongst its loyal clients and prides itself in close perso¬nal relationships with its retailers in the East and West, many having endured since the 1990s.

The BUBEN&ZORWEG aesthetic takes inspiration from the early 20th century Art Deco period when purveyors of luxury combined sumptuous materials to result in extravagant and timeless objects of beauty. From the crocodile leather stitching on a safe exterior to the gleaming, im¬peccably shaped doors of a contemporary collectibles cabinet that captures every reflection of light, BUBEN&ZORWEG assembles teams of world-class craftspeople for each new customi¬zable masterpiece.
A BUBEN&ZORWEG masterpiece is both a showcase for precious collectibles and a work of art. It might be enjoyed in a private study or dressing room. But more often than not, it becomes the centrepiece of a room and the focus of animated conversation.

„We’re thrilled to mark our 20th anniversary. True luxury is to be found in the details and BUBEN&ZORWEG is rarefied luxury at its best. We invest thought into every detail – from searching far and wide to hand select rare macassar ebony with the perfect grain and colour, to the way the doors of the BUBEN&ZORWEG Object of Time Aston Martin One77 glide open and close remotely at the touch of a button,” says Christian Zörweg.