Bell & Ross manufactures watches in Switzerland designed with the utmost functionality in mind. Following the strict guidelines of aviation and military instruments to deliver high legibility, precision and waterproof standards, the French independent brand consists of three collections: Aviation, Vintage and Marine. The Aviation timepieces in their iconic square case draw inspiration from the flight instruments on the cockpit of an airplane. The Vintage line looks to the first pocket watches of last century and pilot watches from the 1940s with their round cases that have been updated to today’s needs. But not all is about land and air, for the brand also outfits those who take to the seas with the Marine collection that can reach depths of 1,000 meters. No matter what the collection, complication or shape of the case, the brand is consistent with its recognizable dials, numerals and hands. Bell & Ross will outfit the modern man or woman with original and functional timepieces.
Originally, a team of designers and aircraft control specialists came together for a singular project: creating watches perfectly suited to professional use. Their ambition was to be part of the great Swiss watch-making tradition while meeting the demands of men facing extreme situations. Today astronauts, pilots, divers and bomb-disposal experts use Bell & Ross watches as a tool on their missions.
In Search of Extremes
There are professions where one must bear excessive temperatures, tolerate violent accelerations or withstand dangerous pressures. These extreme situations are studied by Bell & Ross with the people who experience them: astronauts, pilots, bomb-disposal experts and divers. These are professionals for whom a watch must not only be a tool in their work but also a constant ally.
Combination of Expertise
To ensure that a watch perfectly meets its wearer’s expectations, Bell & Ross gathers a team of experts with complementary skills. Professional users, designers, engineers and master watchmakers combine their skills and experience with a sole objective in mind – to create a utilitarian watch – with the motto that the essential is never compromised by the superfluous.
Function Initiates Shape
Designed for professionals who demand optimal reliability, Bell & Ross watches meet four fundamental principles: readability, performance, precision and water-resistance. Thus, every detail has its purpose, its function. This technical exactness is expressed through pure lines and timeless elegance.
Fine Swiss Watch-Making Craftsmanship
The final adjustments are made to Bell & Ross watches once they have been developed and assembled in the production facilities at La Chaux-de-Fonds, Switzerland. All their expertise is reflected in the precision of the measurements, the rigor of the inspections and the attention to each phase of the work, regardless of the mechanical complexity of the watch.
The Mechanical Movement
The mechanical movement is the watch’s engine and represents a real technical challenge: within a tightly constricted space, a perpetual, accurate and reliable movement must be created. Consisting of hundreds of parts assembled, adjusted and tested in minute detail by the master watchmaker, it provides several days’ power reserve through the movements of the wrist. This “living organ”, a masterpiece of ingenuity, symbolizes several centuries of human and watch-making history.
Each Bell & Ross watch is an exceptional piece built around a highly complex and precise mechanism, which day after day takes part in the conquest of the sky, land and sea. Three exceptional timepieces epitomize the history of the brand and have become benchmarks both for their mechanical sophistication and for the technical challenge they represent.