For over sixty years now, Hasselblad has been devoted to a very simple task: producing the finest camera equipment known to man. During this time we have succeeded in doing just that, “To Help Photographers Achieve Their Photographic Potential”. The Hasselblad brand has always been about quality and distinctive style.
At the heart of Hasselblad’s technical perfection lies Victor Hasselblad’s passion and drive to produce photographic equipment pursuing the ambition to help photographers exhibit their vision of life.
The Hasselblad name has been linked with cameras almost since the early days of photography itself. First merely selling, then producing the tools through which vision is captured. And our tradition of designing cameras with photographers in mind, for superior image quality, for reliability and versatility goes back more than half a century.