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Brand Heritage

“I dreamt of being an architect; as a couturier, I have to respect the principles of architecture.” Monsieur Dior’s words still resonate today in Les Ateliers Horlogers Dior in Switzerland and are at the origin of Dior VIII’s structured silhouette. Graphic and madly elegant, Dior VIII recalls the iconic “Bar” jacket. Its name, as if to highlight the very superstitious Monsieur Dior’s lucky number even better, recalls the date of the creation of his couture house, on the 8th of October 1946, the name of his first collection baptised “En Huit” (In Eight) or even the VIIIth arrondissement of Paris, cradle of the House on Avenue Montaigne. Day models with a dial set or not with a trimming of precious stones; cocktail models with a bezel decorated with baguette-cut coloured stones or evening models with the “Dior Inversé” calibre, whose functional oscillating weight placed on the dial recalls the swirl of a ball gown. Dior VIII firmly establishes itself as the reflection of a woman’s wardrobe.

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