After a dozen successful years operating an intimate boutique where Via Rodeo meets Rodeo Drive, Westime, the family-owned luxury watch and jewelry retailer, moves its Beverly Hills showroom up the cobblestones to a sun-filled location at the top of Via Rodeo. The new 2,000-square-foot boutique is part of the Two Rodeo shopping district on world famous Rodeo Drive. Westime Beverly Hills’ new location—next to the valet elevator alcove and across from Restaurant 208—features a welcoming façade of red brick and floor-to-ceiling windows. Six showcase towers seem to stand at attention in the windows, until—like the hourly changing of the guard—they automatically rotate 180 degrees to present a new selection of fine timepieces to browsers. Within the boutique, showcases of varying shapes, sizes and colors are arranged in a series of intimate “neighborhoods,” allowing each of the 40 watch and jewelry brands on display to reside in a unique setting. Freestanding showcases, seating areas and an espresso bar create a relaxing environment that encourages customers to discover products at their leisure. Westime’s signature capital W appears subtly throughout the interior design, while a deconstructed version of the company’s watch gear logo inspires the blue and cream mosaic patterns seen in the boutique’s custom terrazzo-tile floor. The new Westime location offers a selection of luxury watches at a wide variety of prices, plus jewelry and mechanical objects for collectors. Among the brands available are Audemars Piguet, Hublot, Breitling, Chopard, Franck Muller, Harry Winston and Richard Mille. And to coincide with the store unveiling, Westime Beverly Hills is pleased to welcome several new collections to the location: Bulgari high complication pieces, Carl F. Bucherer, Omega, and Ulysse-Nardin.