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TAG Heuer launches the most expensive connected watch in the world

For the price of 190’000 CHF, this TAG Heuer Connected Modular is made of white gold and paved with baguette diamonds, totalling 23.35 carats!

During a March press conference in Brunnen, Switzerland, TAG Heuer unveiled its new Connected Modular 45, the first Swiss Made TAG Heuer modular watch.

True to its image as a luxury Swiss watchmaker, it was a natural step for TAG Heuer to release a connected watch with a classic design, made not just from modern materials such as titanium, but also precious materials including white gold and diamonds. This latest version from TAG Heuer is fully paved. The 45 mm case is in 18K PD125 polished white gold, and 589 VVS baguette size diamonds adorn the bezel (78), the lugs (16) and the bracelet (495). A total of 23.35 carats. This horological jewel comes with a Calibre 5 mechanical module also in a shimmering version featuring a bezel set with 72 1.5 mm diameter diamonds. The set is presented in a magnificent case in luxurious and subdued colours.

Developed in collaboration with Intel and GoogleTM, the TAG Heuer Connected Modular 45 Full Diamond has all the elegance, features and finishes of a fine wristwatch. This Swiss Made luxury watch incorporates the 150 years of expertise, knowledge and heritage behind TAG Heuer, a watch manufacture established in La Chaux-de-Fonds, the cradle of Swiss watchmaking. Remember that this watch represents an original concept, never before seen in the world of connected watches: the connected module is interchangeable with an Haute Horlogerie mechanical module — a 3-hand watch Calibre 5, Chronograph Calibre 16 or COSC-certified Chronograph Tourbillon. The modular concept also applies to the lugs and the bracelet. It is water resistant to 50 metres and features GPS, an NFC sensor for payment, a superb, very high definition AMOLED screen and numerous infinitely customisable TAG Heuer dials, with Google Wear 2.0 and a new Companion App to enhance the software experience.