KICKING INTO GEAR
BREITLING’S TOP TIME DEUS LIMITED EDITION
We’re stoked to announce our partnership with Australian lifestyle brand Deus Ex Machina – the inspiration for Breitling’s rugged, retro Top Time Deus, designed for earth-based gods and goddesses who live and love an adventurous life.
As part of this exciting new partnership, Breitling is now also the official timekeeper of the Deus Swank Rally – the epic motorcycle championship celebrating vintage bikes in diverse locations around the world, including Italy, France, Australia, and Bali. But the Top Time Deus Limited Edition isn’t just for bikers, as Breitling CEO Georges Kern points out.
“Bikers, boarders, surfers, digital nomads … this is a timepiece for dynamic people of action, purpose, and style. Our versatile Top Time Deus celebrates having the freedom to explor
e the world your way, at your pace.”
The people behind Deus Ex Machina share this view. “The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof,” says founder Dare Jennings.
MEET THE DEUS SQUAD
And anyway, who says you have to pick just one pursuit? Californian Forrest Minchinton, who’s passionate about surfboards as well as motorcycles, is a prime example. “It’s all about a life well ridden, and if you can stop time while keeping time, all the better,” says Minchinton. He’s part of the triumvirate of Breitling’s new Deus Squad – which also includes Hawaiian competitive surfer Sierra Lerback and French motorcycle engineer and designer Jeremy Tagand.
All three have been involved with Deus Ex Machina for years and are now a part of its rugged and fearless DNA. Breitling is excited to have them on board for the launch of a timepiece that expresses their no-limits approach to life.
WHENEVER ADVENTURE BECKONS
Co-designed with Deus Ex Machina, the Top Time Deus chronograph is a nod to Breitling’s original 1960s edition and a true tribute to the nomad spirit. The first Top Time had a clear mission – suiting the needs of “young and active professionals” with a range of “ultra-modern” chronographs. The retro vibe of today’s edition has an enduring appeal. It’s not about keeping time, but rather expanding it whenever adventure beckons.
Bold yet classy, this new version sports a racing-themed calfskin leather strap. Its silver dial displays yellow and orange details, squircle-shaped chronograph counters, and the Deus logo and its adage “In benzin veritas” – offset in white on its black tachymeter scale. The back of its 41-millimeter stainless-steel case features the iconic Deus artwork of a retro-looking motorcyclist in full flight designed by Deus creative director Carby Tuckwell. It is powered by the Breitling Caliber 23, a COSCcertified chronometer with a power reserve of approximately 48 hours.
But maybe the quirkiest detail is its chronograph hand in the shape of a lightning bolt. And like lightning, you’ve got to be fast: there are only 1,500 of these available. In its first four weeks, the Top Time Deus will be an online exclusive before hitting Breitling’s global retail network. Customers who order the watch online at www.breitling.com will also get a stunning limited edition Deus coffee table book and unique canvas tote bag.
Since 1884, Breitling has established a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology.
Breitling manufactures its own movements in-house and the quality of every one is – like the movements in all Breitling watches – confirmed by its status as a COSC-certified chronometer, made in Switzerland.
DEUS EX MACHINA
Deus Ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customized motorcycles and a quaint notion that doing something is more fun than just owning something. Deus Ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are …
Deus (“day-us”) didn’t set out only to sell hand-built motorcycles and quality clothing for free spirits, but to celebrate a culture of creativity. All are welcomed under the Deus roof, where there’s respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus Ex Machina across the world.
Deus Ex Machina says simply there’s no “right way” to do individualism, it’s all the same juice.