Bell & Ross Luxury Watches

Bell & Ross’ reputation is built on the legibility, water-resistance, functionality and precision of its precious timepieces. They show unique watch-making expertise while satisfying the strictest professional requirements. Find Bell & Ross watches in our locations coast to coast.


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Function Drives Design

Bell & Ross watches meet four basic principles: legibility, functionality, precision and reliability. Thus, every detail has its purpose, its function. This technical precision is expressed through pure lines and timeless elegance.

Brand Heritage


The reputation and prestige of Bell and Ross watches are built on the precision and heterodoxy of the timepieces, whether it’s the Bell and Ross diver, the GMT or one of the Vintage Classics. Still drawing inspiration from aeronautical dashboard instruments and respecting its military roots, the brand has known an impressive evolution from its first BR 01 to the Grey Diamond Eagle and beyond. But Bell & Ross doesn’t manufacture timepieces for style purposes only, their principles are deeply utilitarian and every detail, every complication has its purpose and specific function. The brand’s collections reflect the combinational know-how of master watchmakers and designers in the company’s Chaux-de-Fonds workshop with that of professional users and engineers. More than a timepiece, a Bell and Ross watc h has become a service instrument today, used by divers, fighter pilots and elite police units alike.