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HYT

SOONOW Blue

Ref: H02237

Price available upon request
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Limited Edition of 25 Pieces

There are moments when we want now to last forever. At other times, soon can’t come fast enough. The SOONOW timepiece by HYT has the answer. Its intriguing and captivating presentation of time’s flow is a constant reminder that every second counts. Because these moments are what add together to equal lives – ours.

NOW OR NEVER?

“Now or never” is so yesterday. HYT defines the present as an energizing cliffhanger, never as a precariously suspended moment of gratification or information on demand. The meaning of time is the content we give it, every single step of the way. SOONOW showcases this dynamic view of the now as a mobile pivotal point between the path traveled so far, and what could potentially lie ahead. Immediacy becomes an open door. The past empowers the present; then they build the future together. Always.

Visualizing this flow is a patented fluidic module that works in perfect harmony with an exclusive mechanical movement, in an apparently unconventional union. Two partially visible, multi-layer bellows inject energy into the system to initiate the representation of time’s transience via two contrasting liquids.

Documenting elapsed time is a see-through fluid that alludes to the clarity and wisdom that experience contributes. The inviting prospects of the immediate future are forecast by either bright green or blue liquid. This encourages us to make something of our time in these times. If we focus on time’s flow, now could well last forever.

Specifications
  • Product Type

    Watches
  • Case

    DLC, Stainless Steel
  • Diameter

    49mm
  • Dial

    Fluidic Hours, Titanium
  • Functions

    Power Reserve, Seconds
  • Movement

    Hand-Wound
  • Bracelet/Strap

    Rubber
  • Water Resistance
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Faqs

How does an HYT watch work?

Two flexible reservoirs with a capillary attached at each end. In one, a coloured liquid; in the other, a transparent one. Keeping them apart is the repulsion force of the molecules in each fluid. The two reservoirs at 06:00 also referred to as bellows are made of a highly resistant, flexible alloy. Watchmaking is used to activate the system via a piston that drives the bellow on the left (the active bellow). When the active below is compressed, the second expands, and vice versa, resulting in the movement of the liquids in the capillary. As the hours go by, the coloured liquid advances. The meniscus marks the separation point between the two liquids, indicating the hour. At 06:00, the coloured liquid moves backwards, returning to its original position in what is known as a ‘rewind’.

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What is the card that I received with my watch?

The card you received when you purchased your watch is the electronic guarantee certificate for your HYT watch.
The QR Code on the front of your card gives you access to unique and interactive content, once you have downloaded the app. This content explains the correct way to use your watch, with specific videos and texts.
The guarantee is activated upon purchase in our network of approved HYT retailers. You must present your activated guarantee card to be entitled to the guarantee.
If following your purchase you have not received a confirmation e-mail, please visit the link below. Select the market place corresponding to your mobile device. The app will ask you to scan the QR Code and enter your e-mail, in order to send you a password. By downloading this app, you will be able to contact our customer services in a single click in case of an incident or if you have any questions.

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ONCE UPON A TIME, PHILOSOPHY SET SCIENCE IN MOTION

ONCE UPON A TIME, PHILOSOPHY SET SCIENCE IN MOTION

HYT tells time’s stories and these are always tales of the unexpected. Creative tension between craftsmanship and technology generates operational and esthetic energy.

Brand Heritage

A colored liquid documents the recent past; a transparent fluid indicates the foreseeable future. Their meeting point is a meniscus, aka the now. Today HYT is an ecosystem that unites science, hi-technology, philosophy, art and design. Based in Neuchâtel, at the heart of the traditional Swiss watchmaking region, a dedicated team of 43 individuals makes liquid time real time. Their radical wristwatches harmoniously incorporate a mechanical watch movement as the trigger to the fluid propulsion. They make total sense of time – time and time again.

The rest is history. To be precise, it’s history that began 3,400 years ago with the Clepsydras, or water clocks, of the Pharaohs. These so-called “water thieves” transported H2O from one container to another to measure elapsed or “stolen” time. This meaningful visualization of the transition of time seemingly disappeared until 2012, when HYT broke new scientific ground, inventing a wristwatch integrating a patented fluidic module.