A vision of the luxury watch market
At the age of fifty, Richard Mille decided to create his own brand, with the idea of pushing watchmaking beyond anything that existed at the time, with a new contemporary approach to horology. He was planning to develop one product: the watch of his dreams, an approach that involved operating with little regard for production costs, which were excessive.
When released in 2001, this extraordinary timepiece with its ergonomic tonneau case design punctuated with distinctive torque screws and a compelling six-digit price tag, immediately placed the fledgling brand at the highest summit of the entire luxury watch market.