For over 100 years, Bvlgari has celebrated the natural beauty of the vibrant flower sign with bold creativity. Splendid flowers bloom in varieties of bright hues, or sparkle in the luminous dew of diamonds. A love for symmetry and harmony, typical of the Maison’s stylistic codes, blends marvelously with floral inspiration, filling it with unbounded elegance. The Tremblant brooches in diamonds radiate feminine appeal, quivering with every movement of the body. In other variants, gentle flower heads open up with a fresh and spontaneous design as if caressed by a tender breeze. Skillful stylization, with saturated colours and bold shapes, intensifies the joyful energy of flowers. Buds and corollas bloom on the woman who wears them, crowning her beauty. Like modern garlands, yet free of the transience of nature, Bvlgari captures and eternizes the magical splendour of flowers in timeless alluring creations.
The BVLGARI BVLGARI luxury watch was launched on the wave of a limited edition digital watch with the inscription “BVLGARI ROMA” sent to the top 100 clients at Christmas in 1975.
In 1977, the huge success of the BVLGARI ROMA model led to the launch of the BVLGARI BVLGARI timepiece, one of the most iconic designs in the history of horology. Even if not advertised, the buzz spread rapidly and attracted more and more clients to the Condotti store.
The engraved BVLGARI BVLGARI logo was integrated into the timepiece design: this became its notoriety. The inspiration came from ancient Roman coins, where the effigy of the emperor was surrounded by inscriptions of power and prestige. Likewise the cylindrical BVLGARI BVLGARI case was inspired by the columns of Roman temples – an apparently simple feature that is actually the result of meticulous architectural study marking the beginning of a new era of design and experimentation.
One of the most celebrated Bulgari icons ever, the pieces mounting antique coins have been introduced as a long-standing tradition in jewellery dating back to Ancient Rome. As an enthusiastic coin collector, Nicola Bulgari encouraged the Bulgari Monete jewels to make their debut in the ‘60s. In all the pieces the coin’s structure remains unaltered and the mounts follow the contours highlighting the play of contrasts, the common denominator of these creations.
The premiere coin jewels made in 1966 were as elegant as they were modern, engraved with the name of the emperors, the dates they were in power and the type of coin. This educational element became a permanent part of the coin collections.
Empowered by fascinating myths, since ancient times the snake, an emblem of wisdom, rebirth and vitality, and an ornament and talisman, is a constant presence in jewellery. BVLGARI was one of the first twentieth-century jewellers to turn this millenary motif into a watch timepiece. In the very stylised models of the late 1940s, the supple body was of polished yellow gold, either in the flexible Tubogas bands or in gold mesh. Then, the serpent Tubogas versions explored every possible shape of case and dial while materials ranged from gold to steel.
In the 1960s, the serpents’ numerous separate elements simulated the reptile’s scales while the watchcase was concealed in its head. In the 1970s, the Tubogas technique provided the BVLGARI snake watches with a cutting-edge look. Whether in a realistic or geometrically abstract manner, the snake winds along BVLGARI’S history as an embodiment of its hallmarks: love for colour, juxtaposing materials, unmistakable wearability and state-of-the art goldsmith techniques.
In the 1980s Bulgari guessed that the time had come to make jewellery suit the lifestyle of modern women in the world of business who needed jewels to be worn from morning until night. The answer was modular jewellery, where each single element – providing high quality design and manufacture – could be produced in series, finished by hand and then connected to one another. The first shot of Bulgari modular jewellery was the Parentesi collection: Rome was a source of inspiration and the Parentesi sign came from a detail of the Eternal City pavements, the travertine junctions used to link the stone blocks.
Wearable, decorative, bold and suitable for many occasions, the Parentesi module has been one of the most extensively copied designs of its time.
The BVLGARI Tubogas is a flexible band with rounded contours produced without soldering and requiring hours of specialist work. Sleek and flexible, the Tubogas motif was inspired by the shape of the gas carrier pipes in use from the 1920s onwards. This technique, developed during the second half of the nineteenth century, was revived by Bulgari in the 1970s, becoming one of the firm’s trademarks.