Harry Winston’s Avenue Collection Celebrates Its 20th Anniversary

Harry Winston celebrates the 20th Anniversary of its Avenue collection with a celestial white gold timepiece featuring a poetic moon phase complication and allusions to the architecture of the House’s famous Fifth Avenue Flagship Salon. Painting the colors of the sunrise with mother-of-pearl and precious gemstones across the dial and bracelet, this limited edition timepiece, of just 20 pieces, marks the dawn of a new decade for the iconic Avenue.


The birth of an icon
Released twenty years ago, the Avenue collection pays tribute to the address that witnessed the rise of Harry Winston’s extraordinary jewelry empire. Founded in New York in 1932 at the apogee of the Art Deco movement, Harry Winston eventually established his namesake brand on the city’s prestigious Fifth Avenue. The inspiration for the rectangular case is two-fold, taking design cues from the elegant, streamlined styling associated with the Art Deco period and appropriating architectural elements from Harry Winston’s New York Salon.
The rectangular case of the Avenue Classic 20th Anniversary Moon Phase timepiece is set with 50 brilliant-cut diamonds on the bezel, case bands, and crown. At the top of the case, marked by two brilliant-cut diamonds, are the hallmark arches of the Avenue collection, a tribute to the grand arched doorway that leads to the Fifth Avenue Salon, a gateway to the glamorous world of Harry Winston. The elongated 18-karat white gold case of the timepiece is slim and expertly designed to sit perfectly on the wrist.


A celestial dial
The dial is crafted in natural mother-of-pearl, delicately hand-painted in a gradation of colors that transition from dark blue at the base to an ethereal shade of purple at the top. The captivating sunrise features an aperture for the moon phase complication. Marking the 20th anniversary of the Avenue collection, this limited edition timepiece features a moon phase counter that has been maximized to magnify the beauty of our celestial neighbour. The moon completes its cycle against a sparkling blue night sky accompanied by stars.

Diamonds are perennial favorites at Harry Winston and play a significant role on the dial. Crowning the 18-karat white gold Harry Winston Emerald applique at 12 o’clock are brilliant-cut diamonds in marquise-shaped white gold settings that recall Harry Winston’s signature clustering technique. A closer inspection reveals that the cluster of diamonds framing the logo together with the vertical rows of diamonds in the center of the dial, recreate the arched doorway of Harry Winston’s New York Salon. The door is flanked by more cluster-style diamonds, and just below the moon phase aperture, a semi-circle of diamonds serves as the small seconds counter on the dial.


The art of color gradation in gemstones
Once again, the expertise of Harry Winston’s gem-setters comes to life on the extraordinary 18-karat white gold bracelet, which features 216 blue, pink and purple sapphires, in varying shades, in unique two-row arrangements, and 66 brilliant-cut diamonds. The fully-set bracelet is composed of three flexible white gold links, with the outer links recreating the shape of Harry Winston’s famous arched entrance. Like the dial, the bracelet highlights the art of color gradation through precious gemstones. With varying intensity and saturation, the blue, pink and purple sapphires on the bracelet echo the color scheme of the dial and gently transition from darker, more intensely saturated gemstones at the top, to softer hues that eventually fade into the brilliant white diamonds near the clasp.

The Avenue Classic 20th Anniversary Moon Phase is a limited edition of 20 timepieces and is fitted with a high-end Swiss quartz movement for carefree maintenance.