Westime Opens Certified Pre-Owned Watch Boutique in Beverly Hills

New location serves as Richard Mille’s only authorized point of sale for CPO timepieces in the Americas


Beverly Hills, Calif. — September 8, 2022 — Family-owned watch and jewelry retailer Westime announces the opening of its first boutique dedicated to certified pre-owned (CPO) timepieces. The 4,500-square-foot boutique in the heart of Beverly Hills’ “Golden Triangle” debuts as a destination for pre-owned watches and sold-out limited editions from esteemed watch brands including Rolex, Patek Philippe, Audemars Piguet, Omega, MB&F and Urwerk, among others. As the only authorized seller of certified pre-owned Richard Mille watches in the Americas, the new Westime location is also home to a Richard Mille lounge featuring the Swiss manufacturer’s out-of-production timepieces. All watches at Westime CPO are sold with a warranty.

“As one of only four certified Richard Mille partners in the world–and the only one in the Americas—Westime is a unique destination for everyone seeking a pre-owned Richard Mille watch that has been evaluated, authenticated and restored by Richard Mille’s in-house watchmakers,” says Greg Simonian, president of Westime. Additionally, each CPO Richard Mille timepiece from Westime is accompanied by a 24-month international warranty, a certificate of authenticity, a service booklet, new strap, and presentation box.



Past Meets Present
The new Westime CPO boutique occupies a second-floor location above Westime’s retail flagship, Westime Beverly Hills. While neighbors, each boutique has its own dedicated sales associates, and separate entrances on Via Rodeo and Wilshire Blvd. “I love the proximity of our retail boutique to the CPO location because it gives Westime the opportunity to display the impressive history of the watch brands, by presenting a number of their very own watches from multiple eras,” Simonian states. “Upstairs, clients can see the decades-long evolution of a line of watches, and downstairs find the newest watches that could only be produced today thanks to that rich history.”


Atop Two Rodeo
The Westime CPO boutique is accessible by elevator from the cobblestone courtyard of Two Rodeo, and also from an entrance on Wilshire Blvd. just east of Rodeo Drive. Large arched windows allow abundant natural light to fill the showroom all day. Watch and strap collections reside in modular glass showcases. The Richard Mille lounge stands apart and reflects the black and white displays and furnishings of the maison. An elegant bar area and private dining room with full A/V capabilities make the new space ideal for events ranging from VIP seated dinners to large-scale public exhibitions.


Peace of Mind
Every certified pre-owned watch purchased from Westime is accompanied by Westime’s own one-year limited warranty. For watches that are no longer covered under a manufacturer’s own warranty due to age or other reasons, Westime’s warranty allows customers to purchase a used watch, confident that their purchase will be serviced according to the warranty’s terms for one year from the date of purchase from Westime. For Richard Mille CPO watches, if the original manufacturer’s warranty has expired at the time of purchase from Westime, Richard Mille will provide a new two-year manufacturer’s warranty.


New Arrivals
Westime will add newly acquired, certified pre-owned watches to its selection every two weeks. The timepieces included in each bi-weekly “drop” are presented in detail at, and displayed for sale at the Westime CPO boutique.

The Westime Certified Pre-Owned Watch Boutique is located at 206 North Rodeo Drive, 2nd Floor, Beverly Hills, Calif. 90210. Store hours are 10am to 6pm daily, and 12 noon to 5pm Sundays. Phone: (310) 289-0808.


Westime Beverly Hills CPO Watch Boutique