Explore our De Bethune collectionDe Bethune
Not doing more, but instead doing better; drawing inspiration from the past and perpetually reinventing it; building bridges with all fields of knowledge: such are the principles driving the elaboration of De Bethune’s mechanisms. Find De Bethune brand watches in our four retail locations.
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De Bethune Watch Brand History
De Bethune is an independent Swiss watch manufacturer located at L’Auberson, in the Jura mountain pastures of the canton of Vaud, Switzerland. Here, some 30 employees, including watchmakers, engineers, developer-designers, micromechanical engineers, polishers and decorators focus firmly on the research and development of technical and aesthetic innovations in the spirit of the great 18th century master watchmakers. The brand designs, develops and produces all its timepieces within its own Manufacture. Since its foundation, De Bethune has developed no fewer than 27 calibres, presented some 30 world premieres and registered a large number of patents as well as producing 150 one-off pieces to meet the expectations of the most discerning collectors.
De Bethune has received the highest distinctions awarded by the watch industry all over the world, including the Grand Prix d’Horlogerie de Genève “Aiguille d’Or” Grand Prix for the best watch of the year. Today, Denis Flageollet, co-founder of the brand and master watchmaker, together with CEO Pierre Jacques, are spearheading the future of the company. The pure style, clean lines and delicacy of the cases represent the inimitable hallmark of De Bethune creations. De Bethune’s timepieces can be seen worldwide in our 25 exclusive points of sale and in our showroom in the heart of Geneva’s old city, in a refined, yet welcoming, contemporary setting that wholly embodies the spirit of De Bethune.