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Brand Heritage

De Bethune is a brand that stands alone on the horological stage. It is named in honour of Chevalier De Bethune, an acclaimed inventor from the 18th century. De Bethune explores the future of fine watchmaking. An independent brand founded in 2002 by Curator David Zanetta and Expert Master Watchmaker Denis Flageollet, it designs and manufactures all of its timepieces in house. Thanks to a limited production volume, De Bethune enjoys an unmatched capacity for innovation. With more than 10 patents for fundamental inventions and some twenty world firsts presented since the brand's founding, De Bethune also possesses a catalogue of 25 exclusive calibres that have been tested for regular usage. Through its creations, De Bethune follows in the line of its forerunners, the great watchmakers, in their quest for a perfect measurement of time which is aligned with a sense of absolute beauty. Using the most up-to-date scientific discoveries, their efforts converge in the invention of unique new high-performance solutions. The "De Bethune" style flows from its philosophy. It has one goal: to use contemporary or even futuristic style to recreate the aesthetic intensity and emotional vibration elicited by the most exceptional creations from previous centuries, or even millennia. Here, history exists only as a rallying call to achieve the levels of excellence of the past, and push ever further. De Bethune's unique essence relies on an intense and constant dialogue between the past, present and future. Beyond timepieces, De Bethune's creations raise questions as much as they intrigue, bearing witness to a constant redefinition of the watchmaking art. With the rare ability to master the production of every single component of its timepieces, De Bethune has unlimited possibilities of creation.   This is why since its foundation, more than 120 unique pieces have been produced, pushing every day furthers the aesthetic and technical boundaries of the 21st century watchmaking art. But those creations are not only the ultimate expression of the brand’s avant-guard philosophy. They are also the right path to an even more intimate and vibrant relationship between the object and its wearer.   Thus, the De Bethune Bespoke Department offers the possibility to adapt the unparalleled quality, technicity and beauty of the brand’s models to the subjectivity and of each customer, giving birth to the perfect horological dream.

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