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The Company

The Story of Westime

Since 1987, Westime has distinguished itself as Southern California's ultimate retail destination specializing in extraordinary watches. Its boutiques in West Hollywood, Beverly Hills, La Jolla, and Malibu showcase more than 50 Swiss watch brands that represent the best of traditional watchmaking, as well as the talented young watchmakers who are taking haute horlogerie into the future. Limited editions, one-of-a-kind watches, trend-setting timepieces and precious accessories—all are waiting to be discovered at Westime.
On the pages of this site, we welcome you to explore the world of Westime. Learn about every watch and accessories brand we carry, and view the latest collections. Read about industry news and the trends we love in Westime's quarterly newsletter. Check out photos from exclusive events that Westime hosts in honor of award-winning watchmakers. And get to know the local charities and organizations that Westime is proud to support.

Family Ownership

Greg Simonian represents the fourth generation of his family to follow a career path in the watch industry. As President of Westime, Greg oversees all operations for the two boutiques in Los Angeles and Beverly Hills, as well as sales, marketing and philanthropic programs on a corporate level.
A native of Los Angeles, Greg spent much of his childhood in his family's watch and jewelry stores, and from age 11 on he accompanied his parents on frequent trips to Switzerland to visit watchmakers. When he was 12 years old, he sold his first watch: a Movado for $800.
Greg went on to hold sales and production positions at the Swiss headquarters of Longines and Blancpain. He returned to the U.S. and earned a B.A. in International Studies with a focus on International Management as well as French from Pepperdine University. Following an internship with American Express Publishing, Greg joined Westime as a senior executive where he worked closely with his father, Westime Founder John Simonian. During this time Greg also served as President, the Americas, for Urwerk, a luxury watch brand distributed by Ildico Inc., the parent company of Westime. In 2010 he was named President of Westime.

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