An Architect of American Luxury Retail
A Multi-Brand & Mono-Brand Retail Powerhouse
The Westime ecosystem is built on a sophisticated dual-model infrastructure that incorporates both multi-brand authorized dealer locations and dedicated mono-brand boutiques. Beyond its flagship showrooms, the company is a leading specialist in the operation and launch of single-brand boutiques for third-party partners representing the world’s most prestigious names in horology. By managing bespoke brand environments in high-traffic, strategic markets across the country, Westime provides partners ranging from heritage houses to independent disruptors with a turnkey solution for establishing a dominant position in the North American market.
Extending the Spirit of Richard Mille
Westime is a trusted partner of Richard Mille, playing a key role in the development of the Richard Mille Certified Pre-Owned program in the United States. Through this collaboration, Westime offers clients access to an exclusive selection of certified pre-owned Richard Mille timepieces, each thoroughly authenticated and serviced to meet the brand’s exacting standards. The partnership combines Westime’s expertise in luxury retail with Richard Mille’s commitment to innovation, craftsmanship, and performance, delivering a seamless and elevated collecting experience. Since its founding in 2001, Richard Mille has redefined haute horlogerie through an uncompromising approach to innovation, materials, and performance. The Certified Pre-Owned program extends this philosophy, offering collectors access to exceptional timepieces that meet the brand’s rigorous standards of authenticity, precision, and excellence—each watch embodying the daring spirit and engineering prowess that define Richard Mille"
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Discover the First American MB&F Lab
Westime and MB&F opened the first American MB&F Lab on world-famous Rodeo Drive in Beverly Hills, marking a new chapter in the brand’s long-standing collaboration with Westime, a partner since 2005. Founded by Maximilian Büsser, MB&F is a horological concept laboratory dedicated to creating 3D kinetic art and radical mechanical creations, bringing together lovers of mechanical art.
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A New Chapter for TUDOR in Southern California
Westime and TUDOR expand their partnership with the opening of two dedicated TUDOR boutiques in Los Angeles and San Diego, strengthening the brand’s presence in Southern California. These destinations invite clients to fully immerse themselves in the world of TUDOR, where heritage meets modern innovation. Since its founding in 1926, TUDOR has been celebrated for its pioneering approach to mechanical watchmaking, creating timepieces defined by precision, durability, and a bold, adventurous spirit.
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Breitling Boutiques in Southern California
Westime and Breitling present three dedicated boutiques in Beverly Hills, Los Angeles, and San Diego. Each location offers an immersive expression of Breitling’s legacy in aviation, precision chronometry, and modern adventure. Discover the world of Breitling through exceptional timepieces defined by performance, innovation, and unmistakable style.
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A New Chapter for Henry Jacques
Westime partners with Henry Jacques to unveil a refined destination dedicated to the art of high perfumery, offering clients an intimate and immersive experience into one of the world’s most exclusive fragrance houses. Since its founding in 1975, Henry Jacques has redefined luxury perfumery through exceptional raw materials, meticulous craftsmanship, and a philosophy rooted in rarity, discretion, and personalization.
Our Brands
From Market Entry to Long-Term Prosperity
Since 1987, Westime has acted as a true curator of timepiece culture. The company’s success is rooted in its ability to identify high-potential partners and build the requisite market demand around them. Westime was the first to formally introduce several of today’s most iconic luxury names to the U.S. market, including a foundational role in the global ascent of Richard Mille.
For European brands and horological entrepreneurs, Westime offers a proven track record of navigating the complexities of American distribution, marketing, and end-consumer sales with unparalleled local expertise.
A Shoppable Museum of Certified Pre-Owned Timepieces
In 2022, Westime redefined the secondary market by opening a 4,500-square-foot private showroom above its Beverly Hills flagship on Via Rodeo. Conceived as a "shoppable museum" of rare horology, the CPO department features a curated, shifting selection that ranges from vault-worthy archival treasures to today’s most sought-after contemporary models. Notably, Westime is one of only four locations globally—and the exclusive destination in the United States—for certified pre-owned Richard Mille timepieces.
When manufacturer support is no longer present, every timepiece is secured by a Westime warranty and the expertise of the company’s in-house service and repair department. By seamlessly integrating expert-certified previously owned timepieces with the sale of new products, the CPO program has become a vital pillar of Westime’s growth. Westime CPO ensures the company can service every facet of a collector's journey with absolute confidence.
A Legacy of Passion, Prestige, and Purpose
Westime’s footprint is woven into the fabric of California’s most prestigious retail corridors. From its flagship on Rodeo Drive in Beverly Hills to its established presence in La Jolla and Miami, the company has a history of serving elite clients in the country’s most coveted postcodes. While the brand’s footprint has evolved—spanning iconic past locations on Sunset Boulevard and in Malibu—its reputation for excellence and regional influence remains constant. This leadership extends to the community; Westime is a dedicated philanthropic partner, providing significant annual support to a range of local and national charitable organizations.
Time Never Stands Still
At its core, Westime is a family-owned enterprise driven by the vision of founder John Simonian and his son, President Greg Simonian. Westime remains an opportunity-driven organization that consistently invests in new brands, artists, and enthusiast experiences. The team is constantly seeking new brands to incubate and new retail ventures to pioneer, expanding the horizon of mechanical horology for a new generation of collectors in Southern California and beyond.
Message from Greg Simonian, President: “On behalf of the entire team, we invite you to experience Westime’s welcoming hospitality in-store, or connect with our executive members to explore the future of enthusiast horology in our American markets.”
A Destination for Exceptional Timepieces
Discover an elevated watchmaking experience where expertise, service, and refined luxury come together. Explore a carefully curated selection of exceptional timepieces, guided by knowledgeable specialists dedicated to providing a personalized and immersive journey into the world of fine horology.
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