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The Art of Fusion

In order to push back the limits of mastering time, the watchmaking House of Hublot has developed a brand of savoir-faire all of its own: the art of fusion.

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Brand Heritage

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Founded in 1980 in Geneva, Switzerland, Hublot started its luxury watchmaking journey with pungency, combining, for the first time in haute horlogerie, gold and rubber. The house drew inspiration for its watches from portholes, and from the very first moment was driven by the desire to excel, to innovate, to bring new, bold, and surprising concepts to watchmaking. The porthole-shaped cases of the Hublot watches, and their inimitable combination of polished and brushed gold with natural black rubber have certainly achieved the goal. After the successful birth of the Fusion concept, and the original Hublot diver's watch, the brand continued its progress towards modernism, and in 1986, the Hublot first-ever chronograph watch was released. Four years later, the Geneva-based Manufacture added a more minimalistic line to its collections, removing the screws on the bezel, and delivering the Elegant line. For the 20th anniversary of Hublot in 2000, a special collection, in collaboration with Master Engraver Gianfranco Pedersoli was launched, featuring several unique pieces; each using a hunter case with a different engraving. In May 2004, Jean-Claude Biver took on his responsibilities as CEO, member of the board of directors and minority shareholder of Hublot watches, bringing back the concept of The Art of Fusion. Consequently, HUblit released updated designs of its original chronographs in 2004, followed by the opening of its first own-brand boutique in Paris, on Rue Saint-Honoré. The second was inaugurated the following summer in Saint-Tropez in the Hotel Byblos.

Articles

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A Closer Look At the Hublot Integral Bracelet Collection

Hublot’s Big Bang Collection gets its first integrated bracelet, a new Meca-10 manufacture movement, and a high-tech red ceramic case. For the ...

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Hublot Launces The New Classic Fusion Aerofusion Chronograph UEFA Champions League

As the UEFA Champions League returns, Hublot announces a limitededition version of the Classic Fusion for fans of Europe’s mostprestigious club ...

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LVMH Watch Week Dubai 2020: Hublot

The First Ever Watch Week Organized By LVMH Watches & Jewelry Division Debuted In Dubai Held at the Bvlgari Resort Dubai from 13th to 15th of Jan ...

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Top Five Timepieces From LVMH Watch Week

This week has been full of novelties for the four LVMH watch brands in Dubai, the choice was hard but here are five timepieces that caught our eye. &n ...

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