MB&F Watch Brand History
Maximilian Büsser started his rebellious move in the world of fine watchmaking in 2005, deciding to go against all rules of traditional, corporate watchmaking. He wanted to create something so utterly different that they wouldn’t even be called watches, they’d be called Machines. Despite the futuristic designs of the brands, Maximilian Büsser’s concept was about warmth, and friends, a concept that ran so deep, it’s part of the brand’s name: Maximilian Büsser & Friends. The artistic concept was based around the simple idea of developing radical horological masterpieces. The desire was never to disrespect tradition, and the long, imposing heritage of haute horlogerie, but rather to reinterpret it, to bring it to modern times, and take it even further, into the future. In 2007, MB&F unveils its first Horological Machine, HM1, a record breaker in the world of luxury watches, followed by new, revolutionary models each and every year.