The tradition of innovation Blancpain has been making mechanical watches that set standards of excellence since 1735. A custodian of watchmaking tradition, Blancpain nevertheless seeks to surprise with its spirit of innovation and taste for the provocative. At Blancpain, respect for our own watchmaking tradition is not felt as a barrier to innovation. On the contrary, the past history of the Manufacture of Le Brassus is an inexhaustible source of ideas. Taking it as inspiration for pushing back frontiers is an ongoing challenge in our company. Boldness and provocation Armed with its mastery of the basic stages of watch production, Blancpain is free to follow byways, which it does with enthusiasm. This taste for boldness and provocation finds expression in the latest creations of the brand. Elegance and beauty The creation of original products goes hand in hand with the quest for perfection of line. A Blancpain watch is more than the fruit of technical achievement. It is conceived from the start as an object of grace; a moment of pure emotion. Top-of-range quality The Blancpain Manufacture pursues a rigorous quality policy designed to produce the best possible watches, designed and assembled entirely in Switzerland. This continual aspiration towards top-quality work and service is embodied in every man and woman in the company, in the workshops of the Joux Valley, just as in Blancpain’s boutiques around the world.