Explore our Chopard collectionChopard
Each main product line is based on a family member's passion, such as fabulous stones, vintage racing cars, unique jewellery pieces or the highest levels of precision and finishing details in Haute Horlogerie. Find Chopard Watches here in one of our four boutique retail locations in Beverly Hill, Hollywood, Miami and La Jolla (San Diego).
Our Identity
Chopard’s Independence allows it to support crafts with a glorious past that are a source of great pride today. Together with the impetus provided by the Scheufele Family, this support of its Artisans also drives a boundless Creative Audacity that sets the Maison apart. An audacity that has led Chopard to pave the way for a new vision of Ethical luxury.
La Maison Chopard
In 1963 he sought a buyer capable of reviving and perpetuating the brand’s rich heritage, since none of his sons wished to take over the company. This was when he met Karl Scheufele, descendant of a dynasty of watchmakers and jewelers from Pforzheim, Germany. After a brief meeting, Karl Scheufele decided to buy the company. Under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state-of-the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-end watch and jewelry industry. Entirely independent, Chopard is pursuing a time-honoured family tradition.
