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Brand Heritage

Longines Watch with logo

LONGINES AND SPORTS: A STORY IN HISTORY Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. In 1926, the brand was involved for the first time in the Concours Hippique International Officiel de Genève as timekeeper. Today, Longines’ involvement in equestrian sports includes flat racing, show-jumping and endurance competitions. The brand can also boast its involvement in some of the most famous flat-racing events in the world, such as the Prix de Diane Longines, the Dubai World Cup, the Qatar Prix de l’Arc de Triomphe, Royal Ascot, the H.H. The Emir’s Trophy presented by Longines, the Longines Singapore Gold Cup, the Melbourne Cup Carnival, the Gran Premio Longines, the Longines Handicap de las Américas, the Grand Prix Longines Lydia Tesio, the Longines Grosser Preis von Baden and the famous Kentucky Derby.

Longines Building

TIMELINE In 1832, the Saint-Imier watchmaking establishment is founded by Auguste Agassiz, brother of the famous naturalist Louis Agassiz. Auguste and his two partners make and sell pocket watches with crown-wheel escapements similar to those produced by the Swiss watchmaking industry in general. In 1900, Longines wins the Grand Prix at the Universal Exhibition in Paris in 1900 with a pocket watch named La Renommée, containing the 21.59-calibre chronometer. Longines wins more Grands Prix than any other brand at these events. In 2012, launch of the Longines Saint-Imier Collection, a tribute to the village where the company was born and where it still remains today. This collection is made up of watches moved by some of the brand’s most prestigious mechanical calibres and is inspired by both its heritage of watchmaking know-how and its roots. A collection that remains faithful to the Longines values: tradition, elegance, quality and accuracy.

For more information, visit www.longines.com

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