SOONOW Green

Limited Edition of 25 Pieces

There are moments when we want now to last forever. At other times, soon can’t come fast enough. The SOONOW timepiece by HYT has the answer. Its intriguing and captivating presentation of time’s flow is a constant reminder that every second counts. Because these moments are what add together to equal lives – ours.

NOW OR NEVER?

“Now or never” is so yesterday. HYT defines the present as an energizing cliffhanger, never as a precariously suspended moment of gratification or information on demand. The meaning of time is the content we give it, every single step of the way. SOONOW showcases this dynamic view of the now as a mobile pivotal point between the path traveled so far, and what could potentially lie ahead. Immediacy becomes an open door. The past empowers the present; then they build the future together. Always.

Visualizing this flow is a patented fluidic module that works in perfect harmony with an exclusive mechanical movement, in an apparently unconventional union. Two partially visible, multi-layer bellows inject energy into the system to initiate the representation of time’s transience via two contrasting liquids.

Documenting elapsed time is a see-through fluid that alludes to the clarity and wisdom that experience contributes. The inviting prospects of the immediate future are forecast by either bright green or blue liquid. This encourages us to make something of our time in these times. If we focus on time’s flow, now could well last forever.