NORTHFLAG IS BACK

It was on the ice sheet of North Greenland, in the 1950s, that TUDOR cemented a "bullet-proof" tool watch reputation, being put to the ultimate test for two long and cold years on the wrists of daring adventurers as part of the equipment issued to the members of the British North Greenland Expedition. This was not the first time, much less the last, that TUDOR watches served their owners dependably, but this time it was all thoroughly documented. The new TUDOR Northflag perpetuates the ice-cold legacy of these pioneers, adding a 24-hour hand to very robust mechanical timekeeping, a feature of particular interest in places where the polar night or midnight sun phenomenon respectively brings months of darkness or twilight to one’s life.

The planting of a flag often marks firsts, and in the case of TUDOR, the aptly named Northflag – where "North" is a reference to the seminal British North Greenland Expedition – was the first watch of the brand, back in 2015, to be powered by a mechanical movement developed and manufactured in-house: the high-performance calibre MT5621. Now, in its second gen version, the Northflag retains the general lines and distinctive design elements of the historical TUDOR watch that inspired it in the first place, the 1973 Ranger II model. This includes an integrated bracelet design, where the bracelet connects to the case in a visually continuous effect. It also includes a very characteristic black dial with large Arabic hour markers, now rendered in monobloc luminous ceramic and paired with a rehaut sporting a 24-hour graduation angled at 45 degrees. Lastly, the arrow-shaped 24-hour and hours hands, coupled with an angular seconds hand and a baton-shaped minutes hand, complete the historical nod.