It needed to complete one last mission before it slipped away, so we are going to issue a final UR-110 in bakelite. A one-of-a-kind model that will be auctioned off on our dedicated website, with most of the proceeds going to the Swiss Red Cross”, said the two URWERK founders, Felix Baumgartner and Martin Frei.
The UR-110 will therefore be retiring exactly 10 years after its birth – and doing so in style, on behalf of a worthy cause. This one-off UR-110 Bakelite will be unveiled on 10/10 at 10:10 a.m. Geneva time on the https://urwerkpreowned.com/.
The UR-110 Bakelite features a titanium case and an original bezel made of bakelite, a star material from the 1900s. As Felix Baumgartner explains: “Bakelite was one of the first high-tech materials ever developed. Its properties were and remain multiple and revolutionary. Insulating and heat-resistant, it was present in all everyday objects at the time, from eyeglass frames to radios”, Felix Baumgartner.
A couple of dates: The UR-110 Bakelite will be revealed on 10.10.2021 at 10:00 am Geneva time. The auction will start on October 15th and will close on 17.10.2021 at 10:00 am Geneva time.
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“Bringing out yet another version of an existing mechanical complication was not our aim”, says Felix Baumgartner, master-watchmaker and co-founder of URWERK. “Our watches are unique because each has been conceived as an original work. That is what makes them valuable and rare. Above all, we want to explore beyond the traditional horizons of watchmaking.” Martin Frei, chief designer and the other co-founder of URWERK, develops the aesthetic signature for each of the models. “I come from a world of total creative freedom. I’m not cast in the watchmaking mold, so i can draw my inspiration from my entire cultural heritage.”
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