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Brand Heritage

URWERK – A new perspective to Haute Horlogerie Founded in 1997 by Felix Baumgartner and Martin Frei, URWERK is the result of a strongly held be-lief that the history of Fine Watchmaking is a constantly changing art. Felix Baumgartner, a watchmaker like his father and grandfather, has time running through his veins. A graduate from the Schaffhausen watchmaking school, Felix learned the secret language of minute-repeaters, tourbillons and perpetual calendars at his father’s bench. Martin Frei is the artistic counterweight to his partner’s technical expertise. Accepted into the Lu-cerne’s college of art and design in 1987, Martin delved into every form of visual artistic expression from painting and sculpture to video, emerging as a mature artist. The two men met by chance and discovered a common fascination with the measurement of time, spending hours analysing the gap between the watches they saw in the shops and the vision of their future creation. Their first watch, developed in the early nineties, was inspired by the 17th-century night clock built by the Campanus brothers. In it, each hour on a rotating disc rises and sets in an arc like the sun. The wandering hour has since formed the basis for URWERK’s astonishing 103 watch and the latest models, the UR-105 TA and the UR-210. They all feature highly original design, advanced watchmak-ing techniques and new concepts. “Bringing out yet another version of an existing mechanical complication was not our aim,” Felix Baumgartner explains. “Our watches are unique because each has been conceived as an original work. This is what makes them valuable and rare. Above all, we want to explore beyond the tradi-tional horizons of watchmaking.” Martin Frei, responsible for the shape of future time, helps make this possible. “I come from a world of total creative freedom. I’m not cast in the watchmaking mould, so I can draw my inspiration from my entire cultural heritage.” That heritage goes back to the roots of time, reflected in the name of their company. URWERK means “original accomplishment,” and Ur of the Chaldees, in Mesopotamia, is where the Sumeri-ans first observed the concurrence of the heavenly bodies with the seasons, and so developed the first measurements of time.

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