URWERK

“Bringing out yet another version of an existing mechanical complication was not our aim”, says Felix Baumgartner, master-watchmaker and co-founder of URWERK. “Our watches are unique because each has been conceived as an original work. That is what makes them valuable and rare. Above all, we want to explore beyond the traditional horizons of watchmaking.” Martin Frei, chief designer and the other co-founder of URWERK, develops the aesthetic signature for each of the models. “I come from a world of total creative freedom. I’m not cast in the watchmaking mold, so i can draw my inspiration from my entire cultural heritage.”